People Care When They Know

April 25, 2015

Thanks to you, Fashion Revolution Day on Friday, April 24, was a huge success: #whomademyclothes was a top trending hashtag on Twitter! People around the globe resoundingly asked labels for more accountability and transparency about where their apparel is sourced. As Carry Somers, founder of Fashion Revolution, tweeted, "Our generation expects transparency in the food industry, but what about in fashion?"

Take two minutes to watch this compelling video which demonstrates that "people care when they know." It documents a social experiment in which people are given the choice to buy a low-cost tee but are first confronted with how cheap goods get made. See what happens.


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