We wanted to share this blog from our good friends at Equal Exchange to let you know a bit more about the new single-serve coffee cups.
Guest blog written by Sara Fiore from Equal Exchange
The coffee world is always changing and evolving — that’s part of what makes it so exciting. Lately, there’s been a lot of buzz about Keurig coffee makers and K-cup single-serve coffee, and everyone at Equal Exchange has been in on the conversation. We’ve been listening, too, to the concerns and preferences of our customers and doing everything we can to learn about this new corner of the coffee market. After many months of discussion and development, we have an exciting announcement: Equal Exchange is now offering three of our most popular blends in single-serve cups for your Keurig. We’re proud to be able to offer you a single-serve cup that’s truly different: environmentally friendly, good for farmers, and absolutely delicious.
We’re no stranger to environmental issues, and we’ve been paying attention to the conversation about waste that surrounds typical, disposable K-cups. Because sustainability is important to us, and we know it’s important to you, we researched many manufacturing options to find the best, most environmentally friendly cup and packaging available. What we found is really exciting: a cup that is #5 recyclable plastic with a recyclable aluminum lid and an 88% compostable filter. This is a big step forward from most cups on the market, and we intend to follow the latest developments in single-serve packaging in order to bring you the best.
Better still, this new product line is exciting for our farmer partners, who will directly benefit from more of their organic, fair-trade coffee reaching the market. We’re excited to bring 100% organic, small farmer coffee to the millions of people who already choose single-serve coffee every day. Small-scale farmers need your support and the support of the marketplace, and it’s beneficial for our partners to be included in this new coffee territory. The more certified organic, fair-trade coffee that we can buy from our partners, the more they can grow their communities, strengthen their farms, and support their families — it’s a real difference!
And of course, our quality control team (and our body of coffee-loving worker-owners) is devoted to great-tasting, superior quality coffee. We all have our favorite brew method and know that the excellence of a good pour-over or French press is, of course, incomparable! But for convenience and versatility cup-by-cup (which we know many of you want) the single-serve cup is the frontrunner. You shouldn’t have to sacrifice taste for convenience; that’s why we’ve worked hard to merge these two worlds, using a proprietary grind ratio and selecting the most popular blends to give you the best tasting K-cup. The end result? A single-serve cup that we have tested, tasted, and loved. Finally, you can have the exceptional taste and quality you expect from Equal Exchange, in a way that works for you and your Keurig.
We know that many of you already brew K-cups or know someone who does, so why not enjoy a better cup? Bring Equal Exchange coffee to your office, congregation, school, home, or anywhere Keurig-style machines are found. Drink up some organic, small-farmer-grown coffee and savor the taste of your favorite blend. Toss the cup and lid in your recycling bin, add the grounds and filter to the compost for your garden, and then let us know what you think!
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