See What Taza Chocolate Is All About

September 19, 2014

This week, we've featured new Taza chocolate products, and I wanted to share a video. I really love the energy that comes through in this piece. Watch and be inspired by a company that is doing it right!

Taza is a pioneer in ethical cacao sourcing — the first U.S. chocolate maker to establish a third-party certified Direct Trade Cacao Certification program. They maintain direct relationships with cacao farmers and pay a premium above the fair-trade price for their cacao, partnering only with cacao producers who respect the rights of workers and the environment.

The stone-ground organic cacao beans are turned into perfectly unrefined, minimally processed chocolate with bold flavor and texture, unlike anything you have ever tasted.

Founder Alex Whitmore took his first bite of stone-ground chocolate while traveling in Oaxaca, Mexico. He was so inspired by the rustic intensity that he decided to create a chocolate factory back home in Somerville, Mass. Whitmore apprenticed under a molinero (miller) in Oaxaca to learn how to hand carve granite mill stones to make a new kind of American chocolate that is simply crafted and seriously good.

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